Ultimately if we don't win it was a good exercise anyway to refine our "sales pitch" and further define who we are. Upon reviewing information we already have on our site and refining some verbiage the following is what won out.
The following entries had very limited character limits.
Wicked Mmm aims to challenge gender stereotypes by offering handmade fine lingerie for people of all genders and anatomies.
We created this brand because it's what we enjoy, and we couldn't find what we wanted anywhere else, especially in terms of quality. We're doing this for the trans-girls the cis-boys, for the cross-dressers, the queers and for those who are simply bored with the "norm". All the while challenging what societies notions of what's normal. While there are numerous underwear brands that cater to women, few options exist for men who want to wear something more sexy and less traditionally mainstream.
We wish to expand from our small home business to a larger commercial space in order to more easily receive clients and grow our operation. Advertising, additional textile material and business advice would be the runner up expenditures. The advertising money would primarily be used for optimizing our Google Adwords and search engine keywords advertising. A portion would also be set aside for planning regular professional photo-shoots for social media presence and magazine advertising.
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