by William Desjardins May 22, 2019


We are grateful to be part of the Montreal startup Fashion week! We are  approaching crunch time and getting excited about the events. 

What is SFW?


Only part of the offerings that are involved in participating in this event. We are humbled by the amount of work this team puts into this effort and grateful for their enthusiasm. We encourage any startup in the fashion industry to apply and then follow through on the plans laid out by the team. We continue to learn a lot about PR and look forward to seeing what else is ahead of us!

So what do we need to do now? Buzz! Buzz! Buzz!


Check out their Website!

Check out their FB!



Startup Fashion Week (SFW) will be kicking off a 4 day event with an opening celebration for the fashion industry. Guests who arrive between 7:30 - 8:30 will get an exclusive chance to meet and mingle with our runway designers and models (they will be wearing red lanyards). From 8:30 onwards guests will schmooz with the fashion elite of Montreal. We had 200+ people attend the opening party last year!

July 3 - Startup Fashion Week™ Gender & Fashion Forum

Startup Fashion Week™ (SFW) is proud to offer a new event this year to shine the spotlight on how Gender is represented in the Fashion Industry. Is gender neutral apparel the future of fashion? How is the beauty industry breaking barriers for gender stereotypes? Guests will have an opportunity to network and hear insights from notable industry speakers.
Drinks and refreshments provided!
Event Schedule:
5:30 pm - Registration / Networking
6:15 pm - Main presentation
7:00 pm - 7:45pm - Group discussion / Questions / Answers
7:45 pm - Networking
8:30 pm - End of the event

July 4 - Startup Fashion Week (SFW) Business of Fashion Conference

Startup Fashion Week is hosting our Business of Fashion Conference at the ALT Hotel. This event SOLD OUT last year! Get ready to be inspired by our notable speakers! This event is ideal is you are a fashion designer, entrepreneur, stylist, makeup artist, PR professional, work in corporate retail, college/university student or work with fashion industry creatives in another capacity. You will walk away with incredible connections and valuable business insights around the world of fashion. You will also have access to the rooftop terrace networking event afterwards. Please note that it is a cash bar on the terrace. Business cards are suggested.

July 5 - Startup Fashion Week (SFW) Runway Show

STARTUP FASHION WEEK is returning to reveal 2019's most promising designers. We will be showcasing 10 Designers and 2 Wearable Tech startups at our Runway Show held at the Fairmont Queen Elizabeth - some designers are local and some are from out of province. This event SOLD OUT a week before the show last year - so we recommend getting tickets early. All guests are welcome to stay for the after party on the rooftop terrace presented by TEQMARQ with a special presentation by one of our alumni designers!

Media Accreditation Invite

JULY 2 - 5
James Douglas - Bagel Burlesque shoot 2017

William Desjardins
William Desjardins


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A very difficult decision.

Dear Valued Customers,

It is with a mix of emotions that we write this letter today. Since 2015, we've embarked on an incredible journey with you, and it's been an honor to serve as your destination for dainty panties and intimate apparel for people of all genders. Today, we must announce the difficult decision to close our beloved store, Wicked Mmm.

As much as we cherished this journey, we have come to a point where we must say goodbye. Our other project, TensionMTL, now demands more of our time and attention, and the resources required to sustain both endeavors have become unsustainable. While it was a labor of love and we took great pride in the craftsmanship that went into every piece we created, it also came with the stress and time commitments required to keep Wicked Mmm open. We do not want that love to turn sour, and we believe this is the right decision for us at this time.

We want to express our heartfelt gratitude to each and every one of you who supported us along the way. Your trust, your feedback, and your loyalty have been invaluable. We hope that you will continue to embrace your unique selves, explore your desires, and find the confidence to be who you are, wherever life takes you.

While Wicked Mmm may be closing its doors, the spirit of inclusivity, self-expression, and empowerment that it embodied lives on in all of you. Thank you for being a part of our journey and for allowing us to be a part of yours.

If you have a pending order, don't worry, it will be delivered as soon as possible.

With love and gratitude,

Masha & Will
Founders of Wicked Mmm