We are hoping to start a discussion about language surrounding gender expression and what we should put on our site to help everyone feel welcome.
We have this blog regarding the topic to start.
We want to have something in our about section "about you" to talk to that narrative.. So far we have come up with the following.
The narrative is mostly about trying to address shopping on our site through your gender expression while needing to gender the clothing from a shopping perspective for those it would be difficult for to shop otherwise. In that optic rather than label them men/women we branched it into:
Wicked Mx. / Wicked Mr. / Wicked Ms.
From a previous discussion Sep 19th we came to the conclusion we want MX to be mentioned first as a recognition type thing since Men usually always come first in lists..
In addition to that we want to continue to bring about change to what is considered MASC and to reconsider the perspective that lingerie... isn't. More blog...
I know it's all super complicated and it can cause unwanted feels whatever way it's portrayed so we want to just start somewhere and do the best we can..
So... Anyway thoughts?
Showing that you care is an excellent gesture towards your clientele, thank you for that. By Occam’s razor, the best solution should be the simplest. Avoiding to gender people saves from making mistakes and assuming anything. Talking about behaviours and atttributes instead of stereotypical traits is the best way to go. You can hold complete conversations without ever needing to gender the “you” if you don’t talk directly about the person’s appearance.
In terms of determination for your products, you can talk about features. How much space do you need space on the front side? None, little, medium or lots would fit the bill. Body shapes don’t equate gender identity issues ;)
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