Discussion about language

Discussion about language

by William Desjardins October 02, 2018 1 Comment

What kind of wicked are you?

We are hoping to start a discussion about language surrounding gender expression and what we should put on our site to help everyone feel welcome.

We have this blog regarding the topic to start.

We want to have something in our about section "about you" to talk to that narrative.. So far we have come up with the following.

The narrative is mostly about trying to address shopping on our site through your gender expression while needing to gender the clothing from a shopping perspective for those it would be difficult for to shop otherwise. In that optic rather than label them men/women we branched it into: 

Wicked Mx. / Wicked Mr. / Wicked Ms.

From a previous discussion Sep 19th we came to the conclusion we want MX to be mentioned first as a recognition type thing since Men usually always come first in lists..

In addition to that we want to continue to bring about change to what is considered MASC and to reconsider the perspective that lingerie... isn't. More blog... 

I know it's all super complicated and it can cause unwanted feels whatever way it's portrayed so we want to just start somewhere and do the best we can..

So... Anyway thoughts?

William Desjardins
William Desjardins


1 Response


December 03, 2018

Showing that you care is an excellent gesture towards your clientele, thank you for that. By Occam’s razor, the best solution should be the simplest. Avoiding to gender people saves from making mistakes and assuming anything. Talking about behaviours and atttributes instead of stereotypical traits is the best way to go. You can hold complete conversations without ever needing to gender the “you” if you don’t talk directly about the person’s appearance.
In terms of determination for your products, you can talk about features. How much space do you need space on the front side? None, little, medium or lots would fit the bill. Body shapes don’t equate gender identity issues ;)

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A very difficult decision.

Dear Valued Customers,

It is with a mix of emotions that we write this letter today. Since 2015, we've embarked on an incredible journey with you, and it's been an honor to serve as your destination for dainty panties and intimate apparel for people of all genders. Today, we must announce the difficult decision to close our beloved store, Wicked Mmm.

As much as we cherished this journey, we have come to a point where we must say goodbye. Our other project, TensionMTL, now demands more of our time and attention, and the resources required to sustain both endeavors have become unsustainable. While it was a labor of love and we took great pride in the craftsmanship that went into every piece we created, it also came with the stress and time commitments required to keep Wicked Mmm open. We do not want that love to turn sour, and we believe this is the right decision for us at this time.

We want to express our heartfelt gratitude to each and every one of you who supported us along the way. Your trust, your feedback, and your loyalty have been invaluable. We hope that you will continue to embrace your unique selves, explore your desires, and find the confidence to be who you are, wherever life takes you.

While Wicked Mmm may be closing its doors, the spirit of inclusivity, self-expression, and empowerment that it embodied lives on in all of you. Thank you for being a part of our journey and for allowing us to be a part of yours.

If you have a pending order, don't worry, it will be delivered as soon as possible.

With love and gratitude,

Masha & Will
Founders of Wicked Mmm