This is about so much more than men’s panties.

This is about so much more than men’s panties.

by Maya Khamala October 17, 2017


First and foremost, this first-ever panty post is about loving the word panty. And of course, it’s about loving panties proper. Being the particular kind of woman I am, I love wearing panties of all kinds: the skimpier the better. And being the particular kind of woman of colour I am, I love my lingerie in rich, popping hues or bold fluorescent shades.


But it took my destined meeting with the Creatrix of Wicked Mmm, Masha herself, and her muse boy, WillCat, to be reminded that my lifelong infatuation with the late musical genius and sex symbol Prince is also a deep attraction to an artist ahead of his time whose every move (and wardrobe choice) brazenly interrogated gender norms—masculinity in particular.


I’m honoured to be commencing an official blogging practice for Wicked Mmm here today. Think of this as my intro post. As blog writer, the avenues I’m excited to explore include but are not limited to:


  • The lives of sexy gender revolutionaries and how exactly they use panties to express their badassery
  • Interviews with Wicked Mmm customers and the Wicked Mmm founding duo
  • Interviews with men who are challenging mainstream masculinity
  • Men’s body types and public perception
  • The damaging idea that spending energy on appearances is women’s work
  • Trends in men’s panties around the world
  • Self-love via under garments
  • The origins of the macho esthetic
  • Vital reasons for men of any sexual orientation to take the leap and exercise their goddess-given right to wear panties
  • Harmful stereotypes about men
  • Masculinity and race in pop culture and how it affects us all
  • People who harbour concerns about the “feminization” of men and why this is problematic
  • Ways personal clothing choices can strengthen romantic relationships and society at large
  • Masculinity, creativity, and sensual men
  • Domination, submission, and panties
  • The ever-evolving concept of manhood


And what better than Masha’s high quality, lovingly designed lace lingerie “for people with packages” to inspire and provide perspective on these myriad complex discussions?


I look forward to exploring all of this and more with you, faithful Wicked Mmm readers, as we navigate the uncertain but exciting terrain of men’s intimate apparel and all the potential excellence this fruitful exercise can bring.

Who am I, exactly? 

I’m a Montreal-based freelance writer: journalist, poet, storyteller, erotica-writer, blogger, copywriter, and lover of clear communication. Words are my favourite thing in the universe. Nothing gets me hotter than the right choice of words. Nothing. I did my BA and MA in Creative Writing and English Lit at Concordia University. I was a full-time community organizer at Montreal's Centre for Gender Advocacy for 6 years, and did a lot of popular education and solidarity work around violence against Native communities, reproductive and sexual health, sexual assault awareness, intersections of race and gender, and even co-founded a Men and Feminism collective while there. What else? I’m a lover of men and give a lot of thought to what makes one (a man).


Looking forward to embarking on this hot and manly voyage with y’all. Stay tuned!


Yours truly,

Maya Khamala

Need writing or editing services? Contact me at, or find out more at

Maya Khamala
Maya Khamala


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A very difficult decision.

Dear Valued Customers,

It is with a mix of emotions that we write this letter today. Since 2015, we've embarked on an incredible journey with you, and it's been an honor to serve as your destination for dainty panties and intimate apparel for people of all genders. Today, we must announce the difficult decision to close our beloved store, Wicked Mmm.

As much as we cherished this journey, we have come to a point where we must say goodbye. Our other project, TensionMTL, now demands more of our time and attention, and the resources required to sustain both endeavors have become unsustainable. While it was a labor of love and we took great pride in the craftsmanship that went into every piece we created, it also came with the stress and time commitments required to keep Wicked Mmm open. We do not want that love to turn sour, and we believe this is the right decision for us at this time.

We want to express our heartfelt gratitude to each and every one of you who supported us along the way. Your trust, your feedback, and your loyalty have been invaluable. We hope that you will continue to embrace your unique selves, explore your desires, and find the confidence to be who you are, wherever life takes you.

While Wicked Mmm may be closing its doors, the spirit of inclusivity, self-expression, and empowerment that it embodied lives on in all of you. Thank you for being a part of our journey and for allowing us to be a part of yours.

If you have a pending order, don't worry, it will be delivered as soon as possible.

With love and gratitude,

Masha & Will
Founders of Wicked Mmm